The Shift from Linear to Iterative Strategy Execution

Strategy execution in today's constantly changing world is much harder than it was before. The old linear approach of creating long-term plans and executing them with consistency no longer holds. Now, organizations need to embrace iterative strategy execution, which focuses on learning and adaptation. This requires a shift from reporting end-of-period outcomes to acting on hypotheses for creating the best outcomes. Cross-functional collaboration and transparency are essential in this iterative approach, emphasizing the need for continuous learning and adaptation. Rather than relying on meetings and slide decks, organizations should leverage generative AI and automation to drive strategy execution.