The Mind Your Business Podcast Episode 773: Digital CEO Success Story: How a Working Mom Niched Down to 3X Her Business Making 300K in the first 6 Months of 2025 - Eliza Kingsford's BBD Success Story
Jun 6, 2025
In this engaging talk, Eliza Kingsford, a licensed psychotherapist and wellness expert, shares her incredible journey to scaling her digital business. She discusses the importance of niching down and overcoming initial fears that come with it. Eliza offers insights into integrating nervous system work for effective weight loss and highlights the role of human connection in a digital age overshadowed by AI. With practical strategies, she reveals how mastering fundamental skills can lead to impressive revenue growth, all while navigating the challenges of being a working mom.
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Nervous System Weight Loss Approach
- Eliza uses nervous system regulation to help clients lose weight peacefully and keep it off permanently.
- She connects physical appearance to internal nervous system regulation issues for lasting change.
Niching Down Clarifies Messaging
- Niche down your offer to speak directly to your ideal client for clearer marketing messaging.
- Specific examples resonate deeply as people relate their own similar struggles automatically.
Marketing != Coaching Language
- Coaches often speak marketing like therapy sessions, which confuses prospective clients.
- Simplifying language to everyday terms is essential for effective marketing communication.