AI Agents Podcast Scaling Revenue Teams with AI-Driven GTM Data – Jason Ambrose (People.ai) | EP120
Jan 27, 2026
Jason Ambrose, CEO of People.ai, applies AI to revenue operations and GTM teams to surface context-rich answers from sales activity. He discusses AI-driven CRM insights, automating admin work, improving forecasting, and how Multi-Agent Collaboration Protocol enables agent-to-agent workflows. Short, sharp conversation about scaling sales productivity with specialized AI and practical agent use cases.
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CRM Is The Anchor Of RevTech
- RevTech centers CRM as the core platform for understanding deals and orchestrating go-to-market motions.
- Jason Ambrose says AI finally lets RevTech solve long-standing CRM data and workflow problems.
Answers Over Automation
- People.ai focuses on generating actionable answers from sales interactions, not just automating tasks.
- Jason Ambrose emphasizes answers must draw from contextual activity to drive next actions.
Make AI Outputs Actionable
- Provide AI outputs that are context-rich and prescriptive, not vague suggestions.
- Jason Ambrose advises surfacing concrete next steps like content to address a stakeholder's GDPR concern.