The Ecommerce Genius: How to build companies that sell (with Adii Pienaar) | Ep 36

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Join Matt (@mattverlaque) as he sits down with Adii Pienaar (@adii), founder of WooCommerce, Conversio and Cogsy, which led to multiple successful exits.

📌 In this episode we dive deep into...

➡ How the e-commerce industry has gone through phases of platform development, marketing and acquisition, and is currently focused on operational challenges and logistics.

➡ How finding the right co-founder involves aligning values and creating a space for open communication and growth.

➡ The future of e-commerce may involve more personalization through AI and LLMs, as well as the potential for self-hosted solutions to address privacy concerns.

Timestamps

00:00 The Story Behind 'Adii Rockstar' and WooThemes

04:18 Democratizing the Power of WordPress in E-commerce

11:37 The Evolution of the E-commerce Industry

23:14 The Future of E-commerce: Personalization and Self-Hosted Solutions

29:53 Changing Consumer Behavior and the Rise of Conscious Consumption

35:24 Bundling and Unbundling in Business

37:25 The Importance of Team and Culture

45:30 Finding the Right Co-founder

54:46 Creating a Transparent and Asynchronous Work Environment

01:01:38 Achieving Life Profitability

Check out Johnny on:

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➤ Instagram: https://www.instagram.com/johnnypage13/

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