Scott Baradell is CEO and founder of Idea Grove, which helps its clients secure trust at scale through its unique Grow With TRUST approach. That approach is outlined in his new book, Trust Signals: Brand Building in a Post-Truth World, which is a #1 bestseller on Amazon in the public relations category. He’s here to pick up our conversation where we last left off.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter, Instagram and TikTok at @ThePRPodcast.