The Evolution of Toothpaste and Market Dynamics

Toothpaste has transitioned from a luxury to a household essential over the last century, directly linked to changes in dietary habits. The rise of processed sugars and carbohydrates contributed to increased dental issues, prompting a stronger emphasis on oral hygiene and the use of toothpaste. Colgate and Crest emerged as dominant players, controlling a vast majority of the $22 billion global toothpaste market through strategic marketing and distribution. Their success hinges on creating products that resonate with consumer demand, leading to widespread acceptance in American households by the 1930s.