The Economics of Everyday Things
86. Toothpaste
Mar 31, 2025
Toothpaste is a daily essential with a fascinating backstory. This discussion digs into its evolution from an ancient luxury to a health necessity, spotlighting brand strategies that shaped the market. Discover the science behind production and ingredient choices, including how flavors vary globally. The podcast also explores cultural perceptions and the economics of oral care. Prepare to be surprised by the engineering innovations that make that squeezable tube so user-friendly!
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Quick takeaways
- Toothpaste evolved from a luxury item to an essential household product due to increasing dental issues linked to dietary changes.
- The production of toothpaste combines advanced technology and meticulous ingredient selection to create appealing and effective oral care solutions.
Deep dives
The Evolution of Toothpaste and Market Dynamics
Toothpaste has transitioned from a luxury to a household essential over the last century, directly linked to changes in dietary habits. The rise of processed sugars and carbohydrates contributed to increased dental issues, prompting a stronger emphasis on oral hygiene and the use of toothpaste. Colgate and Crest emerged as dominant players, controlling a vast majority of the $22 billion global toothpaste market through strategic marketing and distribution. Their success hinges on creating products that resonate with consumer demand, leading to widespread acceptance in American households by the 1930s.
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