Scott Addis’s Blueprint for Success: Transforming Risk into Opportunity
Feb 2, 2024
auto_awesome
Scott Addis, Founder of Beyond Insurance, shares his multifaceted journey from sports psychology to risk management. He discusses his five-step risk management process, importance of active listening, and becoming 'rejection-proof'. He emphasizes the significance of employee interviews for understanding client needs. Scott also highlights the strategies to manage risk and the power of building a global network of risk management professionals.
Scott Addis emphasizes the importance of using a consultative approach and providing value-added risk management solutions beyond just insurance placement.
Active listening and understanding clients' needs are crucial in building meaningful relationships and delivering value in risk management.
Deep dives
Transforming Insurance with a Consultative Approach
Scott Addis, CEO of Beyond Insurance, discusses using the risk management process as a platform to make clients more consultative and diagnostic. By going beyond the placement of insurance, he emphasizes the importance of a consultative approach and provides insights into building relationships and creating value.
The Journey of Risk Management: From Sports Psychology to Learn Helplessness
Scott Addis shares his journey into risk management, starting from his exploration of sports psychology during his college years and eventually delving into the concept of learned helplessness. He highlights the importance of understanding oneself, overcoming fear of failure, and the role of risk management in addressing challenges in the industry.
The Process-Centric Approach to Risk Management
Scott Addis presents a 5-step risk management process that adds value to clients. He discusses the significance of risk identification, assessing the impact of risks, developing strategies to manage them, taking action, and monitoring the effectiveness of implemented solutions. Addis emphasizes that insurance is just a tool, while the process is what defines effective risk management.
Building Relationships and Creating Value through Active Listening
Scott Addis emphasizes the importance of active listening in creating meaningful relationships with clients. He shares anecdotes highlighting the value of truly understanding clients' needs and using that information to provide value-added risk management solutions. Addis suggests a theatrical performance approach to client meetings, ensuring the focus remains on the client and their specific challenges and goals.
Scott Addis, the Founder of Beyond Insurance and a recognized innovator in the insurance industry, shares his multifaceted journey from sports psychology to becoming a key figure in risk management. In this episode, Scott delves into his unique approach to risk management, the importance of active listening and honest communication in understanding client needs, and he discusses his five-step risk management process. He also shares his method for becoming “rejection-proof” when building new relationships with prospects.
Key Takeaways:
A little bit about Scott and his role at Beyond Insurance.
How did Scott go from Sports Psychology to Insurance?
What is learned helplessness?
Scott shares his five-step risk management process.
When it comes to risk management, it helps to think about the process in medical terms.
If a doctor tries to treat a patient without ever talking to them, or laying out a proper diagnostic/treatment plan, that would be called malpractice!
People like to tell others what they think they want to hear. How does Scott get around that to hear the truth?
It’s important to conduct employee interviews and take those honest findings back to management.
Active listening is critical to fully understand the true problem at hand.
What do you do when customers only care about price? Scott breaks down how to showcase your value without budging on the price point through his PRICE acronym.
We’re living in a world with huge risk uncertainty. We need to band together and educate as many risk professionals as possible. Knowledge is power!
No matter our industry, we can add so much value as risk professionals. Do not underestimate your knowledge and skill set.
Scott shares a time he had to overcome an adversity/challenge in his career.
Scott had to take a hard look at his flaws and figure out how to use them as strengths.
Scott shares how he becomes “rejection-proof” by setting up prospect/sales calls with the right frame of mind.
You have an obligation to yourself and your community to assess the degree of relationship with the agent or broker, and do they put value on how you create value?
What advice does Scott have for people who are newly coming into the industry?