Vedge Your Best, Vegan Ideas for Everyone At Any Age 246: Can Fast Food Save the Planet? Jonah Goldman of PLNT Burger
May 20, 2025
Jonah Goldman, the co-founder of PLNT Burger, shares his inspiring journey from childhood visits to animal sanctuaries to pioneering a plant-based burger chain. He discusses how PLNT Burger redefines fast food with a focus on joy, flavor, and sustainability. Goldman emphasizes the importance of inclusivity in attracting skeptics, why they avoid the term 'vegan,' and the innovative tools like a live impact calculator to track environmental savings. It's a compelling look at how delicious plant-based options can drive positive change.
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Jonah's Vegan Origin Story
- Jonah Goldman's vegan journey began with visits to an animal sanctuary as a child.
- He chose vegetarianism at age 10 after questioning the difference between sanctuary animals and dinner chickens.
Inefficiency of Feeding Animals
- The majority of crops globally feed animals, not humans, causing resource misallocation.
- Shifting from animal to plant protein dramatically increases food efficiency and reduces environmental harm.
Enticing Through Flavor and Inclusivity
- To overcome skepticism about plant-based food, offer delicious, familiar comfort foods.
- Use blind taste tests to challenge assumptions and lower barriers to trying new foods.