What if your next burger could help fight climate change?
In this episode of Vedge Your Best, Michele talks with Jonah Goldman, co-founder of PLNT Burger, about how one small idea—born from a childhood trip to an animal sanctuary—grew into a fast-growing plant-based burger chain with a mission: joy, flavor, and planet-friendly impact.
Learn how PLNT Burger is:
Redefining fast food with a 100% plant-based, kosher, halal, and GMO-free menu
Using radical inclusivity and nostalgia to win over skeptics
Offering a live impact calculator to track how much land, water, and carbon you’re saving with each order
Giving away a free burger or sandwich just for downloading their app
Whether you’re vegan, plant-curious, or still craving classic drive-thru flavors, this conversation will challenge how you think about food, activism, and what's possible—one bite at a time. Follow PLNT Burger → @plntburger on Instagram
Topics Covered:
Jonah’s vegan origin story & early activism
The “Plant Believe It” taste test challenge
Why joy and flavor matter more than guilt
Why PLNT Burger avoids the word “vegan” on purpose
Building change into the business model
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For more information, to submit a question or topic, or to book a free 30 minute Coaching session visit micheleolendercoaching.com or email info@micheleolendercoaching.com
Music, Production, and Editing by Charlie Weinshank. For inquiries email: charliewe97@gmail.com Virtual Support Services: https://proadminme.com/
