Pioneers of AI

How AI helps women track hormonal health, with Marina Pavlovic Rivas

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May 28, 2025
Marina Pavlovic Rivas, founder of Eli Health, is revolutionizing women's hormonal health with AI-driven at-home monitoring tools. In this discussion, she uncovers the historical neglect in women’s health research and the urgent need for female-driven initiatives. Marina explains how continuous hormonal monitoring and innovative saliva testing can empower women. The potential of computer vision in personalized medicine is also explored, setting the stage for a future where data privacy and health tracking go hand in hand.
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ANECDOTE

Personal Hormonal Health Journey

  • Marina experienced hormonal symptoms and confusion during different phases of her menstrual cycle and after stopping hormonal contraception.
  • This personal health journey sparked her to seek data-driven answers and solutions.
INSIGHT

Why Women’s Health Is Underfunded

  • Women's health is underfunded due to systemic exclusion and perceived complexity.
  • More female founders and investors are crucial to recognizing and addressing these challenges.
ADVICE

Track Hormones Frequently

  • Hormones fluctuate frequently, so measuring them once a year is insufficient.
  • Regular tracking can help women optimize health by understanding hormonal patterns in daily life.
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