

Corner Office Conversation with Elizabeth Reid, Head of Search, Google
Sep 29, 2025
Elizabeth Reid, Google's global Head of Search, shares insights from her pivotal role in shaping how billions access information. She discusses the increasing complexity of search queries and how users are providing richer context. Despite the rise of standalone LLMs, she emphasizes the enduring value of blue links and user-generated content. Reid highlights advancements in AI, the importance of India in innovation, and how Google's approach is evolving to enhance user personalization and trust. Tune in for a fascinating look into the future of search!
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AI Entered Search Gradually
- AI has been integrated into search gradually, from behind-the-scenes ranking to visible features like AI overviews.
- We are still early in this evolution and have much more to reinvent in search with AI.
Longer Queries Signal More Context
- Queries are now two to three times longer because users supply more context and constraints.
- Lowering the effort to ask follow-ups causes people to ask many more and deeper questions.
Google As Fact-Checker For LLMs
- Many users use Google to fact-check LLM outputs and seek provenance from web sources.
- Overall query volume expands as tools lower the cost of asking, growing demand across products.