Julie Creffield - Making Money or Doing Good... Why Choose? | Animas Social Impact Summit 2020

Julie Creffield is founder of a global plus size fitness coaching business which just turned 10 years old, and now works also as a community engagement strategist and business coach.

Julie's talk explores the highs and lows of running a high impact socially driven coaching business, and the myths that you can’t do good in the world and also make a profit too. Sharing the story of how her company Too Fat to Run was formed, some of the challenges of monetising, the high points, and also my thoughts on how small business owners can build profitable mission led communities around their work.

Julie has been working in community engagement for more than 2 decades, having worked on high profile mega events like the London 2012 Olympics, with a specialism of engaging hard to reach groups. She loves the idea of bringing people together around a shared purpose and my motto across all of my businesses is “nobody left behind”.