Referrals: The Most Overlooked Growth Strategy - Dan Claps

In this solo episode of the I Fired My Boss podcast, host Dan Claps dives into a powerful yet often overlooked strategy for growing any local business: asking for referrals. Drawing from a recent training call with franchise owners, Dan breaks down the four core ways to grow a business: acquiring more customers, increasing average ticket value, cross-selling additional services, and reducing costs. While all four are essential, Dan zeroes in on the high-impact, zero-cost opportunity most business owners ignore: generating referrals from already satisfied customers.

Dan shares a practical, confidence-building framework for how to ask for referrals effectively without feeling pushy, including the exact language to use and the psychology behind why it works. He emphasizes the importance of consistency and persistence, reminding listeners that one "no" shouldn't stop them from asking again. Whether you're in home services or any customer-facing business, this episode is packed with actionable insights that can help you generate more revenue without spending another dime on marketing.