Search with Candour - SEO podcast
The Future of Google and AI Search with Itamar Blauer
Feb 10, 2025
Itamar Blauer, Senior SEO Director at StudioHawk and host of SEO Unplugged, shares insights on the future of search in an AI-driven world. He discusses Google's challenges in maintaining trust amidst fierce competition from emerging platforms. Personalization in search is scrutinized, while the implications of advanced AI technologies on user behavior are explored. Itamar also suggests how SEO professionals can adapt to the rapidly evolving landscape, ensuring they stay relevant in a dynamic market.
01:04:48
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Quick takeaways
- Google faces significant challenges due to the rise of AI-driven competitors, necessitating adaptation and innovation to reclaim market share.
- The importance of personalization in search results is critical for Google to enhance user experience and rebuild trust amidst competition.
Deep dives
Google's Struggles with AI Competition
Google has faced significant challenges in the search market over the past 18 months due to the rapid rise of AI-driven competitors. Users have expressed frustration with Google, leading to a decline in organic search traffic, as they seek alternatives like Bing and new AI platforms. This shift reflects a broader change in how people engage with search, indicating that many are not necessarily dissatisfied with their overall brand experience but are instead leveraging AI tools for better results. The competitive landscape has altered the power dynamics of search, making it crucial for Google to adapt and reclaim its position.
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