Jack Black: Redefining Men's Skincare Market

Jack Black, a men's skincare brand, was founded by Curran Danderan and Emily Dalton in 2000. They aimed to target the luxury end of the market, offering high-quality grooming products for men. Initially facing resistance in the industry, they focused on selling in specialty stores and department stores like Stanley Korshak and Nordstrom. One key strategy was introducing men to their hero product, Beardlube, a superior shaving cream. They also relied on skilled salespeople like Elaine Syke to educate men about skincare routines and convince them to try their products. While facing financial challenges and tight budgets, they eventually broke even and turned a slight profit in the third or fourth year with $5 million in annual sales. Despite the pressures on their marriage and the need for frugality, Curran and Jeff remained committed to their mission of redefining the men's skincare market.