The Game with Alex Hormozi Do Epic Stuff & Then Talk About It | Ep 960
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Oct 22, 2025 The value formula of doing epic things and sharing the experience kicks off the discussion. A pool service owner highlights profit challenges, leading to insights on technician retention and sales fixing. Alex stresses the importance of swift lead follow-ups to double conversions and suggests reallocating ad spend to drive growth. He provides dental clinic marketing tips and improves user activation strategies for an app. The conversation wraps with advice on personal branding and entering new markets, emphasizing the impact of doing great work.
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Fix Sales Before Raising Prices
- Fix the sales motion before raising prices or blaming retention.
- Improve sales to enable higher prices and pay staff more so they stay.
Call Leads Within 60 Seconds
- Double inbound conversion by calling leads immediately after they inquire.
- Contacting PPC leads within 60 seconds can push conversions from ~30% toward ~60%.
High First-Month Margins Justify Ad Spend
- High gross margins make PPC highly profitable even with modest close rates.
- Spending more on ads can be an obvious win when first-month gross profit far outweighs CAC.