Fitt Insider 252. Ann Crady Weiss, Co-Founder & CEO of Hatch
Aug 27, 2024
In a fascinating discussion, Ann Crady Weiss, the co-founder and CEO of Hatch, shares her journey in creating a sleep wellness brand that has sold over 500,000 units. She dives into the transformation from baby products to comprehensive sleep solutions for all ages. Ann discusses the challenges of achieving restful sleep in our digital age and highlights innovative, personalized approaches to sleep optimization. She also emphasizes the importance of self-care, work-life balance, and building a positive company culture in a competitive landscape.
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Hatch's Unique Sleep Wellness Insight
- Hatch focuses on sleep wellness for the whole family with a unique insight that modern life's constant connectivity disrupts rest.
- The company aims to be an ally in helping people put away devices and get meaningful sleep.
From Baby to Adult Sleep Devices
- Hatch began with a product for babies called Rest, a sound machine and night light that helps train sleep and wake routines.
- It evolved to Restore for adults, a connected device with subscription content for personalized sleep improvement.
Phone-Free Sleep Solution Insight
- Hatch intentionally avoids phone-connected solutions to promote a phone-free sleep experience essential for mental detachment at bedtime.
- The core sleep problem is a busy mind, not just physical factors; mental rest is key to natural sleep.