We sat down with Staffan Holmberg, a behavioral researcher and leader at Djurgården Skolidrott, the Djurgården School Sports Association of Djurgårdens IF Fotboll. Staffan shares the eye-opening journey of how Djurgården, one of Stockholm's most iconic football clubs, went beyond just playing the game to launch a school sports program with a transformative 30-year vision. Djurgården Skolidrott is about fostering physical activity in children and building a legacy deeply rooted in the community. This episode is full of inspiring insights that extend far beyond football, covering topics like community engagement, sustainability, and the long-term impact of sports on society.