Business Wars
Vogue: Once and Forever | Front Row | 1
Sep 18, 2024
The podcast dives into the fierce rivalry of 1970s fashion magazines, spotlighting Vogue’s battles for relevance amidst rising stars like Elle and Cosmopolitan. It recounts a harrowing Vogue photoshoot in the treacherous Andes and examines the shifting dynamics of women's empowerment through media controversies. The transformative influence of Anna Wintour’s leadership is also explored, showcasing her innovative strategies in an evolving fashion landscape. Expect fiery clashes, cultural reflections, and the struggle for editorial authenticity.
38:59
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Quick takeaways
- Vogue's transformation in the 1980s, led by Anna Wintour, emphasized youthfulness and celebrity culture to regain market relevance.
- The struggle of fashion magazines during the 1970s highlighted the need for relatable content as societal attitudes shifted towards authenticity.
Deep dives
The Vogue Shoot in the Andes
In May 1968, a Vogue model and her entourage arrived in the Andes to shoot a fashion spread near Machu Picchu. The location was stunning, with dramatic poses taken against breathtaking mountain scenery. However, as the photoshoot dragged on past the pilot's warning to leave by dark, tensions rose. When the helicopter unexpectedly left without them, the crew was forced to navigate through treacherous terrain to find safety as night fell, a venture made perilous by dropping temperatures and the threat of wildlife.
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