China's Gold Retail Market

Shuibei, a district in Shenzhen, stands as one of the largest gold retail markets in the world, particularly noted for its volume in China. The market has recently gained attention due to the influence of live streamers on social media platforms promoting gold purchases. Gold symbolizes beauty, fortune, and significant milestones in Chinese culture, making jewelry a common gift for occasions such as births and weddings. As economic uncertainty looms, more consumers, including younger generations, are flocking to Shuibei not only for gold but also for its appealing pricing and quality of merchandise.