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7min chapter
Why Are Chinese Consumers So Keen on Gold?
Big Take Asia
Golden Trends: Cultural Significance and Investment Among Chinese Youth
This chapter investigates the increasing allure of gold for Chinese consumers, particularly influenced by live streamers and shifting economic factors. It delves into cultural practices surrounding gold ownership, especially among younger generations, who now view it as both a secure investment and a cherished tradition during important life events.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode