Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ep. 115- SEPHORA! What is RETAIL MEDIA? With Head of Sephora Media Network - Marco Steinsieck
In this episode of "Do This, Not That," host Jay Schwedelson interviews Marco Steinsieck, who runs the retail media network for Sephora. They discuss the rise of retail media and how retailers are becoming media companies that brands can advertise with to reach highly targeted audiences.
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Guest Bio:
Marco Steinsieck is the Head of Retail Media at Sephora. He founded and runs Sephora Media Network, which allows brands to advertise on Sephora's website and reach Sephora customers.
Connect with Marco on LinkedIn
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Best Moments:
(04:31) What is retail media? It is when retailers sell advertising to brands, similar to how Amazon does with sponsored ads
(06:15) Retail media allows brands to reach highly targeted audiences of customers through retailers' websites and data
(05:09) Retail media is disrupting online advertising as retailers stand up sophisticated media capabilities
(09:17) Smaller brands can also advertise through retail media networks
(11:50) When shoppers visit retailer sites, they are primed to buy — so retail media is a perfect channel for brands
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