The Unschool by Andi Alleman Fazit Glitter Freckles: How Taylor Swift Helped Turn a Cult Brand Viral (3,500% Surge + 7-Figure Weekend) with Co-Founder Aliett Buttelman
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Today Andi chats with Aliett Buttelman, cofounder of Fazit, on the glitter-freckle phenomenon that leapt from TikTok to A-list status.
After Taylor Swift (plus Rita Ora, Kacey Musgraves, and Lisa of BLACKPINK) wore Fazit’s Glitter Freckles Makeup Patches, the brand’s press pat peel ritual turned into a movement, spiking sales and cementing Fazit as a cult brand to watch.
You’ll hear:
The founding arc: from “patch peel” skincare content to the first-ever makeup patches built for instant transformation.
The celebrity spark: how a Taylor Swift moment turned into +3,500% traffic and sales and seven figures in 48 hours.
Momentum mechanics: why being ops-ready (inventory, warehouse, Amazon) meant riding the wave instead of selling out.
Social that sticks: the satisfaction of peel-and-reveal, before/afters, and why repeating winning formats beats chasing trends.
Proof over pitch decks: < $200K raised (accelerator + friends/family), 30× revenue in a year, and profitability built on traction.
Media + retail wins: @aliettbutts’ 8.9M-view TikTok, Peacock’s “Swift Effect” feature, and new doors at CVS Walmart, and Target.
✨ Takeaways:
A simple, filmable ritual (press, pat, peel) is a growth engine when paired with operations that can scale.
Moments become moats when you ID the product publicly and meet demand quickly.
Retention over reach: give fans a look they can wear into community and they’ll do the distribution for you.
Today’s fundraising rewards receipts—ship, learn, and show results before you raise.
🔗 Links & Mentions:
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Join the waitlist for the Cult Brand Accelerator
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Work with Andi + Oui, We Studio: ouiwestudio.com
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Join the OOO Club for monthly challenges + community
- Follow Fazit Beauty on Instagram