Episode #15 - Tyler Boswell From pizza to speakers
Nov 21, 2023
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Sales and e-commerce expert Tyler Boswell shares his journey from beer and pizza to the world of speakers. He talks about managing 80 million pounds of cheese for Costco, navigating Amazon's evolving landscape, and the impact of Chinese and Asian companies on the electronics market. Also, he highlights the importance of data accuracy and metrics on Amazon.
Continuous learning and growth opportunities are crucial in the sales field.
Living near major companies like Costco and Amazon can provide easier access and collaboration opportunities.
Deep dives
Tyler Boswell's Career Path and Sales Background
Tyler Boswell, a representative from Harman Cardin, shares his career journey, from starting in beer and pizza sales to ending up in the consumer packaged goods (CPG) industry, specifically speakers. He highlights the importance of continuously learning and seeking growth opportunities in the sales field. Boswell also mentions the advantage of living near major companies like Costco and Amazon, which facilitates easier access and collaboration. Overall, he emphasizes the anomaly of his career path and the value of keeping oneself in a state of growth.
Transitioning from Beer to Cheese and the Role of Vendor Central
Boswell explains his transition from the beer industry to working for a cheese company called Siputo. He mentions the experience of setting up businesses, learning about seller central and Amazon's operations, and his focus on cheese sales for Costco and Amazon. He discusses the significant growth of vendor central capabilities over the years and the benefits it provides, such as accessing reports and other resources. Boswell acknowledges the continuous nature of learning and working with Amazon, and highlights the importance of maintaining a positive long-term relationship with the company.
Balancing Efforts in Vendor Central and Amazon Advertising
Boswell shares insights into the teams involved in his company's operations, with a focus on products, forecasting, pricing, and order management on one side, and Amazon advertising on the other. He mentions the importance of dedicating time and resources to both aspects, engaging in negotiations for events like Prime Day, and adapting to changing consumer buying behavior influenced by online marketplaces. Boswell emphasizes the need for a team to digest and utilize the data available in vendor central effectively, and the constant challenges in working with Amazon's dynamic platform.
🎙️ New Episode Alert on the Online Selling Partner Podcast! 🌟 Join us as Tyler Boswell from Harmon Kardon (JBL) shares his unique journey from beer and pizza to the world of speakers. 🍕🔊
Discover how his experiences shaped his sales and e-commerce expertise, including managing 80 million pounds of cheese for Costco and navigating Amazon's evolving landscape. A story of continuous learning and adaptability. 🚀
Tune in for valuable insights on navigating the online selling world! #BusinessJourney #EcommerceInsights #TylerBoswell #HarmonKardon #JBL #SalesExpertise