Join John Kelly, former vice president of editorial at Dictionary.com, as he dives into the intriguing world of 2024's words of the year. He discusses how cultural trends and social media shape language, with terms like 'skibidi' and 'inshittification' reflecting our evolving identities. John also reveals the challenges dictionaries face in choosing relevant words amidst rapid change and highlights the political nuances of terms like 'kakistocracy.' Get ready to think about your own guiding words for growth!
Dictionaries select Words of the Year based on significant increases in searches and their resonance with cultural trends and major events.
The evolving nature of language is highlighted by terms reflecting digital culture and social media influences, showcasing playful engagement among younger audiences.
Deep dives
Criteria for Word of the Year Selection
Dictionaries utilize specific criteria when selecting their Word of the Year. They evaluate lookup data to see which words experienced significant increases in searches over the past year. Cultural trends also play a crucial role; the chosen word must resonate with major events. In addition, lexical trends and the overall resonance with users factor in, ensuring the word truly reflects the spirit of the year.
Themes in 2024 Word Choices
The words selected as the Word of the Year predominantly reflect pop culture, political sentiments, and the impact of technology. Notably, terms like 'Brat' and 'Demure' emphasize the influence of social media creators, especially younger women, in shaping language trends. Political references remain important, although dictionary selections tend to reflect user interest rather than editorial bias. Technology-related words, including 'hallucinate' and the newly surfaced 'brain rot,' showcase the ongoing changes and concerns surrounding digital culture.
The Evolution of Language in Digital Contexts
The podcast highlights how certain terms evolve within digital contexts, such as 'brain rot' referring to low-quality digital content affecting mental clarity. This language often emerges humorously or ironically among younger audiences, showcasing a playful engagement with words. Additionally, older words, like 'demure,' can gain new popularity through social media influence, indicating a cyclical relationship between language and culture. The discussion showcases the dynamic nature of language as it adapts to modern contexts.
Word of the Year Selections Reflecting Global Sentiments
The selection process for Words of the Year reveals not just national trends but also global sentiments and experiences. For instance, words like 'polarization' and 'in-shittification' emerged amid significant political events that resonated globally. These choices reflect users' search for definitions during times of change, as people seek clarity and understanding of their environments. The growing use of such terms illustrates how language encapsulates the diverse and complex nature of contemporary society.
1043. "Skibidi," "polarization," "brat," "demure," "enshittification," and more. You might get whiplash from the vacillating vibes of all the words the dictionaries chose this year. I joined John Kelly, former vice president of editorial at Dictionary.com, to romp through all the choices and contenders.