The AI Report Live
From 0 to HubSpot: Scaling a Newsletter to 150K Subscribers
Apr 11, 2025
Adam Biddlecombe, co-founder of Mindstream, shares his inspiring journey from casual LinkedIn posts to scaling a daily AI newsletter to 150K subscribers, ultimately leading to its acquisition by HubSpot. He discusses effective growth strategies, the significance of AI literacy in the workplace, and the challenges of building a remote team. Adam emphasizes the importance of consistent editorial quality and shares insights on monetizing newsletters, engaging sponsors, and fostering a strong company culture.
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Quick takeaways
- Gaining basic AI literacy is crucial for employees to enhance employability and adapt to future job market demands.
- Utilizing LinkedIn effectively for subscriber acquisition and revenue generation can significantly expand a newsletter's audience and engagement.
Deep dives
The Importance of AI Literacy
Gaining basic literacy in AI is essential for employees who fear job displacement due to automation. Even if a current role becomes redundant, possessing AI skills will enhance employability in the future job market. It is predicted that in a decade, employers may require candidates to demonstrate AI proficiency on their job applications. Therefore, embracing AI education can transform fear into opportunity and adaptability.
