Apptivate: App Marketing Explained How to Address Disrespectful Co-workers - Mariana D’Avila (Appreach)
Mariana D’Avila is a natural at being a leader and confronting inappropriate behaviors towards women in the workplace. In this episode, she shares more than one occasion in which she had to pull a coworker aside to address their disrespectful behavior. She gives her tips on how to address this situation in a productive and compassionate way.
Mariana D’Avila is the Head of Growth at Appreach, which consults app companies on holistic media strategies. She is based in Ceará in Brazil by the beautiful beach of Taiba where she kitesurfs in her free time.
Questions Mariana Answered in this Episode:
- Tell us about starting your career in mobile and moving into a management position at a young age?
- Managers often feel like they’re supposed to have all the answers. How do you deal with that?
- What do you need in your day-to-day to do your best work?
- What is a leadership lesson that’s transformed your thinking?
- What’s been the most challenging part of your career so far?
- Who do women speak up in a situation where male colleagues are being condescending?
- How have you been able to build your support net?
Timestamp:
- 3:44 Appreach & Mariana’s role
- 9:10 Awareness as a manager
- 13:41 Must-have for success
- 17:31 Biggest leadership lessons
- 22:57 Mariana’s biggest challenge so far
- 27:35 Speaking up to disrespectful colleagues
- 33:54 Build your network of women professionals
- 37:00 Getting your message through
Quotes:
(10:26-10:33) “I think you need to always be able to raise your hand, to be humble, to say, ‘I don’t know.’”
(12:40-12:56) “Self awareness is one of the most important things to have because if you don’t know yourself, if you don’t know your triggers, you’ll find yourself lost. Not just professionally but what you want for your life.”
(17:40-17:48) “Knowledge is the one thing no one can take from you. So be committed to developing it every day.”