TED Talks Daily Luxury, not landfill — the waste-free future of fashion | Joon Silverstein
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Nov 4, 2024 
Joon Silverstein, Founder of Coachtopia, champions a sustainable fashion movement that redefines luxury by transforming waste into innovative designs. She discusses the urgent need to shift from a linear to a circular economy, addressing the environmental toll of fast fashion. Silverstein highlights how discarded materials, particularly leather scraps, can be reimagined into desirable fashion items. The conversation advocates for embracing imperfections and fostering a collaborative approach to create a waste-free future in the industry.
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Fashion's Waste Problem
- The fashion industry has a significant waste problem, with consumption increasing while most materials end up in landfills.
- This waste contributes heavily to fashion's greenhouse gas emissions, making it a major polluting industry.
Discovering Hidden Waste
- Coachtopia initially struggled to track its waste, as the fashion industry typically focuses on production, not waste.
- Leather scraps, a significant source of waste, became an opportunity to build a new supply chain.
Design Backwards
- Reimagine waste as a valuable raw material by designing backward, starting with existing waste.
- Use creativity to turn waste materials into new products instead of designing with ideal materials in mind.