778 Shae Hong: Founder & CEO of Made by Gather

Dec 15, 2025

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On today’s episode, Kara welcomes Shae Hong, Founder and CEO of Made by Gather — the design-driven company behind some of America’s fastest-growing home and kitchenware brands, including Beautiful by Drew Barrymore and bella.
At just 25, Shae launched Made by Gather with a vision to reimagine the kitchen as a space for joy, creativity, and connection — not just utility. Two decades later, he’s built a $5B powerhouse that's redefining what affordable, high-performance design can look like. In an era where many chased DTC trends, Shae bet on strong retail partnerships — and that contrarian strategy paid off in a big way.
Today, Made by Gather ships 15 million units annually across major retailers like Walmart, Target, Macy’s, and Amazon. With proprietary innovations like TurboCrisp™ and EverGood™ nonstick, and a sharp eye for product storytelling, the company continues to lead in a competitive category — even outpacing industry growth by more than 50% this past year alone.
In this episode, Shae shares his journey from startup founder to scaling a household name, how he balances creativity with performance, and why connection — not just commerce — is at the heart of everything he builds. It’s a conversation full of smart lessons on leadership, brand building, and staying grounded while thinking big.

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To learn more about Shae Hong and Made by Gather:
https://www.madebygather.com
https://www.instagram.com/madebygather
https://www.instagram.com/shaehong
https://www.linkedin.com/in/shae-hong-4154914