Russell Brunson on Building a Sales Funnel

Russell Brunson has built a following of over a million entrepreneurs and become a New York Times bestselling author through selling hundreds of thousands of copies of his books over the past 19 years. He popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.

Top 3 Value Bombs:

1. In entrepreneurship, everybody has been called to serve a group of people; instead of creating a product and forcing your audience to buy it, start by identifying your target market and recognize how you can truly serve them.

2. Advertising is expensive; as an entrepreneur, you can either raise a lot of money so you can start to acquire customers or go with a smarter and cheaper way – build a funnel.

3. Whoever can spend the most money to acquire a customer wins. – That is what funnels can do for you.

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