210. Scaling Your CPG Brand with Queen St Bakery

From a homemade gluten-free loaf for mom to Whole Foods shelves nationwide, Queen Street Bakery’s journey is anything but bland. Founders Giovanni and Tony share how they built a better-for-you, gluten-free bakery brand without cutting corners or flavor. They dig into ingredient sourcing, packaging pivots, building a brand, and what it takes to win customer trust in the crowded CPG space.

 

Giovanni Angelucci (founder) got tired of settling for terrible tasting gluten-free breads with bad ingredients, so he created a healthy bread made from foods you should be eating, and brought it all across the continent. Gio comes from an entrepreneurial family that believes that if a good idea exists, everyone should benefit from it. So, when Gio's mom had been struggling to find a good gluten-free bread that was tasty and made from wholesome, nutritious ingredients, he set out to make it happen by starting Queen Street Bakery, even though he had never been involved in the food business before. Outside of work and business, Gio spends his time with his family and friends, traveling, cooking and eating. He enjoys keeping active with soccer and basketball, and has an appreciation for design and architecture. ------------------------ In today's episode, we cover the following:

• How Queen St. Bakery was found
• Inside ingredient formulation and integrity
• Packaging evolution
• Avoiding brand overwhelm
• Building a brand
• Feedback-driven growth
• Finding strong creative partnerships
• Marketing flops
• Scaling sustainably

 

----------------------- RESOURCES:

• Episode 188: BINGOALS & Cultural Branding with Palu Malerba

----------------------- GUEST INFO: To check out Queen St. Bakery, follow them on Instagram, Facebook, @QueenStreetBakery and TikTok @QueenStBakery, and visit their website QueenStreetBakery.com ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard