two & a half gamers 🎮💰 Triumph’s Story: From Brick Breaker to the $100Mil
Today, we talk with Colm Hayden, Head of Growth at Triumph - the app redefining real money gaming for a new generation of players.
🔥 Topics covered:
How Triumph scaled to $100M+ payouts with 13 mini-games
Why their audience is 21–35, not 60+
How they build 10 new creatives a day
Why their ads with Soulja Boy crushed every benchmark
Why “trust-based UA” matters more than CPI
How they cracked TikTok before Meta
📊 Core metrics:
Avg payout: $3 per game
$100M+ total prizes
5-min average time to deposit
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special Guest: Colm Hayden
https://www.linkedin.com/in/colmdotcom/
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Triumph and Hosts
01:45 Understanding Skill-Based Gaming
03:23 Triumph's Unique Approach and User Demographics
06:41 Game Selection and Gameplay Mechanics
09:25 Revenue Model and Player Payouts
12:41 Legal Landscape and Market Expansion
15:29 User Acquisition Strategies and Metrics
18:04 Advertising Challenges and Compliance
20:41 Competitors and Market Positioning
23:26 Ad Monetization and Future Plans
28:03 Creative Marketing Strategies in Gaming
29:18 The Importance of Authenticity in Ads
31:19 Elements of Effective Advertising
32:07 Leveraging Celebrity Endorsements
34:12 Innovative Streaming and Content Creation
34:37 User Acquisition and Retargeting Strategies
35:35 The Role of Playable Ads
36:45 Future Expansion Plans for Triumph
38:54 Understanding the Skill-Based Gaming Market
41:24 Learning from Industry Leaders
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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