Run a Profitable Gym The Evolution of Gym Programming: Jason Khalipa and MDV of NCFIT
An undeniable truth in the fitness industry: If your athletes aren’t getting results, they’re going to go somewhere else.
In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with two of the minds behind NCFIT, a programming and coaching development provider for CrossFit affiliates. Jason Khalipa, a CrossFit Games champion, is NCFIT’s founder and owner. Matt DellaValle, aka “MDV,” is the company’s chief fitness officer.
The trio discuss the evolution of gym programming over the last 15+ years and explain how you can ensure your programming generates results.
Many gym owners get great results for clients and reclaim their time by outsourcing programming to a trusted provider, such as NCFIT.
All NCFIT workouts come with a detailed class plan that includes a description, a teaching outline, suggested substitutions and a coaching video that highlights one or two major aspects of the workout.
Each workout is presented with two variations: one for the high-intensity Performance track and the other for the more moderate Fitness track. Aside from the standard NCFIT workouts, they also offer streams for strength and bodybuilding, competition and on-the-go training.
Listen to the full episode to learn key strategies for improving the programming in your gym—whether you choose to outsource it or not.
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38:38 - 2025 programming calendar