How To Sell More cover image

How To Sell More

7 Ways to Sell What Customers Value | Gary Arnold

Sep 11, 2024
32:17

Do you ever feel like you are disconnected from your customers and struggling to drive growth?

In this episode, Mark Drager interviews Gary Arnold, a growth leader and recently appointed Chair for the Seattle EXECUTE Mastermind Group, to explore his customer-centric philosophy for business success. Gary has established himself as a versatile leader in customer engagement and value creation. 

His career spans roles at tech giants like Amazon, GoDaddy, and PayPal, as well as innovative startups, giving him a unique perspective on driving growth across various business scales.

In this episode, you'll discover:

  • Why customer focus trumps competitor analysis and internal capabilities

  • How to maintain customer connection even in large organizations

  • The art of uncovering customer needs without bias or preconceptions

  • Strategies for quantifying and communicating your true value to clients

  • Tactics for overcoming price sensitivity in competitive markets

  • Why constant value reminders are crucial throughout the customer lifecycle

  • How to turn small improvements into million-dollar impacts for clients

  • The power of thinking beyond your product to its wider business impact

  • Techniques for finding unexpected sources of value in your offerings

  • Why engaging customers with no expectations can lead to surprising insights

  • How to balance technical knowledge with clear, value-focused communication

  • The importance of being ready to walk away when value alignment is missing

Tune in and prepare to elevate your customer relationships, unlock untapped potential, and drive business growth with Gary Arnold's proven strategies!

Follow Mark:

LinkedIn: https://hi.switchy.io/markdrager

Instagram: https://hi.switchy.io/KcKi

Want more free tools?

Go to our podcast page at https://hi.switchy.io/KcKe

 

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode