No matter what your product or service, and no matter what type of books you write and publish, you need to grow your audience.

Why? Because ultimately, your business depends on people and their willingness to buy from you.

That’s why I’m excited today to feature this incredible interview with Bryan Harris, CEO of Growth Tools, a monthly coaching and done-for-you partner matching service that makes it nearly impossible to fail at getting more customers.

They combine proven growth playbooks, 1:1 coaching, peer support, and matching you with your best fit partners who will promote your offer, so you’re never overwhelmed, stuck, or left wondering what to do next.

On this episode, I had a chance to talk to Bryan about an innovative and very successful method of growing your audience, which is borrowing other people’s audiences. He’s had great success with this method, and he shares which audiences to borrow, how to borrow them, and what to do afterward.

Bryan and I also talk quite a bit about ghostwriting. He gives some fantastic advice for connecting with clients and dealing with some of the problems that can come up with client work.

I was blown away not just by Bryan’s strategies, but also by his humility and honesty. He shares some of his own mistakes and disappointments in business—which we can all relate to.

Bryan and his team have also been kind enough to put together a very cool page of resources he mentioned during the conversation. This is not a static page on their website—it’s an actual list he made while we were talking, so it’s completely customized for Profitable Writer listeners.

You can grab it at https://growthtools.com/kent. You can also learn more about Growth Tools by visiting https://growthtools.com.