The Profitable Writer

As you know, I talk a lot about ghostwriting on this show since that’s my primary business. However, I’m thrilled today to bring on three other guests to help me dive even deeper into lots of ghostwriting-related topics. Maria Chapman is the Founder of Connected Ghostwriting, a writing agency built on one clear principle: connection drives success. Her agency does a variety of services, including books, web content, marketing materials, and more. Her site is https://connectedghostwriting.com. Karen Anderson is a Strategic Book Coach and Associate Publisher for Morgan James Publishing. She has worked in various roles in the book business and as a marketer for over 25 years. One of her most notable collaborations is The Bezos Letters, which she wrote with her husband, Steve. Her site is https://strategicbookcoach.com. And last but not least, Blake Atwood is a ghostwriter and editor who recently had two books he helped edit appear simultaneously on the New York Times bestseller list. Those two books are Atomic Habits by James Clear and The Next Conversation by Jefferson Fisher. Blake’s site is https://blakeatwood.com. I’ve asked each of these friends to be a part of this roundtable discussion because I not only respect their work, but I also appreciate their philosophy and wisdom when it comes to ghostwriting. A few of the topics we talk about include: how to get started as a ghostwriter, the money side of ghostwriting, how to balance between writing for clients and writing for yourself, some of the biggest mistakes ghostwriters make, and much more.

If you think back to the early days of your writing journey, no matter if you’re at the beginning or you’ve been doing it a while, I’ll bet you were filled with joy and wonder at the power of writing. But somewhere along the way, you probably lost the spark a bit. You grew up, life got hard, and you felt overwhelmed with responsibilities in your family and career. It’s a common story most of us have experienced, especially if we do this full-time. It’s hard not to let the task of writing and business totally consume our thoughts and habits. We have to be intentional about injecting a sense of fun, wonder, and curiosity into our lives again. My guest today is here to help us do exactly that. Mike Brennan is an author and artist who tells stories on pages and stages. He’s a passionate advocate for reigniting the lost art of fun and creativity in our lives. He does this by the transformative power of play, fun, and creativity in both his storytelling and his work with clients. Mike is the author of several books on creativity, including Creative Power: 30 Days of Creative Affirmations, Make Fun a Habit: The Creative PLAYbook for Making Life and Work Fun Again, and the Daily Creative Habit Creative Journal. This call was from a session in our Profitable Writer membership last year. Mike helped our group explore our creative side and work toward building meaningful creative habits into our life and writing. I think you’ll enjoy this session as well. And of course, I always encourage you to check out our membership at https://theprofitablewriter.com. In addition, make sure to check out all of Mike Brennan’s books and offerings at https://www.mikebrennan.me.

If you write nonfiction, I’m sure you’re familiar with the idea that your book can be the first step your reader takes with you, but not the last step. Although many people certainly make a great living selling lots of books, there are also lots of consultants, speakers, and trainers who make the bulk of their income from those offerings. Their book is just the first step in their readers’ journey. My guest today is Steve Woodruff, and this conversation is all about helping you get a glimpse into his business as a consultant, and how his books have been a great entry point for the people who hire him. Let me tell you a bit about Steve. Steve’s goal is to help people flip the script on the corporate status quo by finding their focus and making themselves clear. He believes that with the right tactics, anyone can win at work through better communication. He wrote his first book, Clarity Wins: Get Heard, Get Referred, to teach people how to rise above the noise and get referred. In his second book, The Point: How to Win with Clarity-Fueled Conversations, he trains people to use his Clarity Fuel Formula, backed by practical brain science, to communicate with clarity and focus. Steve’s career spans three decades, progressing from a sales and marketing director to a trusted consultant for corporate clients such as Pfizer and many others. Today he gets to focus full-time on helping others discern, articulate, and maximize their own strengths as an author, speaker, facilitator, and trainer. He enjoys spending time with his wife, Sandy, a lifelong educator, and sharing his love of the great outdoors and photography with his family. In this conversation, Steve gives us the inside scoop on the role his books play in his larger business. You’ll learn why he wrote them and chose the particular publishing pathways he did, how his books build the other parts of his business, how he markets them to the people who might hire him, and his advice for nonfiction authors who want to use their books to grow their speaking, training, consulting, and related services. As a side note, most of the business books I ghostwrite are intended to do the exact thing Steve talks about—act as a gateway that leads to more profitable parts of their business. If you’re a business author, or you ghostwrite books for business authors, you’ll learn a lot from Steve’s approach.  Make sure to check out Steve’s books and other offerings at https://www.stevewoodruff.com.

I talk to a lot of writers who are just getting started in their 40s and 50s. That was certainly the case for me. I was a college professor for many years, then made the transition to ghostwriting and author coaching in my mid-40s. I can name dozens of other writers who have made similar transitions to a writing career mid-life. It’s tempting to feel like you’re getting a late start, but I believe the opposite is actually true: you have a head start because you have a wealth of knowledge from your previous career that you can apply to your writing. That’s certainly the case with my guest today, Patrick O’Donnell. He’s built a very successful career writing fiction, and I know you’ll be inspired by his journey. Let me tell you a bit about him. Sgt. Patrick O’Donnell worked in one of the nation’s largest police departments for 25 years. He has been in charge of thousands of crime scenes and investigations, including homicides, sexual assaults, and robberies. Now as an author, he helps people write the best crime-related novel or screenplay possible. Patrick is the product of two young Irish immigrants. He was born and spent his early childhood in the great city of Chicago. He lives with his wife, kids, and three dogs. Patrick has published self-help books under different pen names and made Amazon’s bestseller lists. His hobbies include physical fitness, travel, and riding motorcycles. In our conversation, Patrick and I discuss how he became interested in writing after a long career in law enforcement, his experience working with a co-writer, how he develops stories, how he uses podcasting in his business, how he markets and promotes his books, and much more. You can connect with Patrick and find out more about his resources and books at https://copsandwriters.com.

As an author, there are lots of ways to collaborate with other writers. You can co-write a book, ghostwriter for people and remain in the background, be part of a series or anthology, and more. However, I confess that until recently, I had never heard of MAPs, otherwise known as Multi-Author Projects. These are typically a series of books written by different authors, but set in the same world or universe, and often some of the same characters. I was talking via email with my friend, Mary Felkins, who is a fantastic author herself, about something entirely different. She mentioned she was participating in these kinds of collaborative projects, and I thought it would be fun to interview Mary and two of her collaborators, Dalyn Weller and Kit Morgan. Some of the topics we dive into include: What are the parameters of a MAP and how they work, why you might want to collaborate in this way, how cross-promotion works when doing these kinds of projects, the limitations and benefits, and much more. You can check out each of our guests’ individual sites by visiting https://maryfelkins.com, https://dalynweller.com, and https://authorkitmorgan.com.

Nearly three years ago, in October 2022, the book The Faith of Elvis was published. I had the honor of writing it for Billy Stanley, Elvis’s stepbrother and the author of the book. Billy grew up with Elvis and spent 17 years by his side, working for Elvis, sharing his life, and being a core part of his entourage. Very few people knew Elvis as well as Billy and his brothers. We had an absolutely fantastic time putting the book together. In honor of the book’s two-year anniversary last Fall, I hosted a Q&A session with Billy where he answered lots of burning questions about Elvis from people who read the book or loved Elvis. A few of the questions Billy answers include: - Did Elvis do his own Bible study on Sundays since it was hard for him to attend church like a regular person? - Was Elvis a Republican or Democrat? - How did Elvis handle the appearance of ghosts at Graceland? - Was there a movie he made he didn’t like? … and many more! If you haven’t read the book, I highly encourage to check it out. It’s heartfelt, inspiring, funny, and will make you want to learn more about the one-of-a-kind human and amazing musical talent who was Elvis Presley. Hope you enjoy this Q&A session!

There’s one topic I am asked about far more than any other. As you can imagine, that topic is ghostwriting. The questions come from all perspectives. Writers who want to build a business ask me about how I got started and what it takes to build a successful ghostwriting business. Business leaders and others who want to write a book, but don’t have the time or skills to do it themselves, ask me how the process works. And many other people who are simply curious about ghostwriting ask me what a ghostwriter is and what I actually do all day! No matter which perspective you come from, you will be interested in this conversation with my former client, Adam Boggs. We worked together on his book, The Business Artist: A Human Approach to Sales, Storytelling, and Creativity in a Data-Driven World. Adam describes himself as a self-proclaimed social theorist who loves diving into the intricate workings of our world. He has a deep-seated passion for blending the beauty of artistic principles with technology, business, and society, unlocking fascinating new viewpoints along the way. Adam is also the CEO of Meahana, an intelligent platform to design, guide, and enhance every step of the meeting process. With over thirteen years of experience in co-creating workshops and designing facilitated experiences for leading technology giants like Google, SAP, and Cisco, he has a deep understanding of what it takes to lead memorable meetings. In this conversation, Adam and I pull back the curtain on what it’s really like to work with a ghostwriter. We talk about the role he wanted the book to play in his business, why he wanted to self-publish instead of using a publisher, how we worked together through initial ideas, drafts, and revisions, his advice for people thinking about hiring a ghostwriter, and his advice for people considering ghostwriting as a career. You can find out much more about Adam and his book, The Business Artist, by going to his website, https://adamboggs.io, and I encourage you to check out his company, Meahana, by visiting https://meahana.io.

It goes without saying that there are two main words in the title of this podcast: Profitable and Writer. Chances are pretty high that, like me, you became a writer because you wanted to express yourself or tell stories. Or perhaps you were drawn to other elements of writing like publishing, editing, or research. But we do ourselves a huge disservice when we neglect the other component, which is the Profitable part. Profit isn’t just about making more money. It’s also about keeping more of the money we make. That’s why I’m thrilled to share this conversation with Danielle Hayden from Kickstart Accounting. Danielle is a genius when it comes to accounting and entrepreneurship—so much so that I entrust Kickstart Accounting with my own bookkeeping. Let me tell you a bit about her. Danielle is the Co-Founder and CEO of Kickstart Accounting, Inc. a bookkeeping and accounting firm that is on a mission to coach six figure (+ beyond) entrepreneurs so they can better understand their numbers through bookkeeping, financial analysis, and support in order to grow profitable, sustainable and enjoyable businesses. With over 15 years of experience in the world of finance, Danielle has worked her way from accounting firm intern to the Co-Founder of Kickstart Accounting. She understands how complex business finances can be, and she knows that entrepreneurs need more than just a bookkeeper; they need real financial analysis and support in order to get the confidence required to create the sustainable wealth they deserve.  She is also the host of the Business By the Books podcast. When Danielle isn't in her money mindset work, you can find her hiking or spending time with her family. In this conversation, Danielle and I focus on topics related to healthy business spending, what to pay yourself as a business owner, and other accounting and business essentials. Before we dive into this conversation, let me be direct: I know a lot of writers who ignore accounting and business basics because they don’t understand it, or they’re not sure what to do next. I can tell you from firsthand experience that when you engage with a great bookkeeping firm like I’ve found with Kickstart, it makes your life so much easier. I’ve been extremely happy with their services the last few years, and I encourage you to check them out. You can find out more about Danielle and Kickstart Accounting by visiting their site, https://kickstartaccountinginc.com.

If you talk to any career writer, especially those who have been at it for a while, you’ll discover that the vast majority of them do several different things. In my experience, most full-time writers do a mix of client work in addition to their own projects. Regardless of the specific kinds of client work they do, or the particular projects they create for themselves, the common element is that they have multiple streams of income. Their careers are like diamonds that sparkle from several angles. Each of those angles represents a different line of products or services. That’s certainly true of my guest today, John David Mann. John is the author, ghostwriter, or co-author of dozens of books in multiple genres, including personal development, business parables, military memoir, and thriller. His many, many titles include The Go-Giver (with Bob Burg) and The Finn Thriller series (with Brandon Webb), which is currently in development for a streaming series. Many of his books have been NY Times bestsellers. In this conversation, which was a guest expert session from my Profitable Writer membership, John shares how he has developed a multi-faceted writing career that includes collaborations, courses, client work, and more. I was really inspired by this conversation, and I know will be, too! You can find out more about John’s writing and work at https://johndavidmann.com.

As human beings, we are wired to crave stories. I’ll bet a day doesn’t go by when you don’t dive into stories in some fashion, whether it’s movies, TV shows, novels, audiobooks, or talking to your family about the crazy things that happened to you that day. We crave stories so much that even at night, when we’re asleep, our brains continue to concoct stories for us! Many writers give life and breath to their storytelling dreams by writing fiction. Whether you are a fiction veteran and have published your own books, or whether you have always wanted to write fiction but weren’t sure where to begin, you’ll love my conversation today with Jim Woods. Jim is a great friend who has been a creative inspiration to me for many years. I don’t remember how we first met, but it was well over ten years ago when we connected in some online writing circles. Jim has been a constant encourager to both me and lots of other writers. He is also one of the most superb writers and storytellers I know. Jim is a writing and story coach, and the author of many books, including his new western series, which includes Standoff at Sundown, Red Rock Justice, and Red Rock Vengeance, which just came out a few days ago. In this conversation, Jim and I talk at length about how to get started writing fiction. The topics range from his process of writing a novel, daily writing goals, his thoughts on story templates like the Hero’s Journey and Save the Cat, the purpose of scenes, first steps in writing fiction, and more. You can connect with Jim at his site: https://jimwoodswrites.com.