The Best Ever CRE Show JF 4102: Cash Flow vs. Tax Benefits, Capital Raising Lessons and Navigating Today’s Market ft. Bronson Hill
Nov 27, 2025
Bronson Hill, founder of Bronson Equity, shares his journey from medical sales to real estate, successfully raising over $50M across various sectors. He emphasizes the importance of aligning investment goals—whether cash flow, tax benefits, or equity growth—with the right deals. Bronson discusses the shift towards greater control in operations following market challenges, the significance of thorough due diligence, and how to vet sponsors effectively. He highlights the emerging trend of modular housing in rebuilding efforts post-disasters, aiming for stability and consistent income for investors.
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Define Your Primary Investment Goal
- Know your true investment objective: cash flow, tax benefits, or equity growth before choosing deals.
- Matching deal type to goal filters out mismatches and reduces surprises when outcomes differ from expectations.
Stress-Test Deals With "What Could Go Wrong"
- Vet deals by asking what can go right and what can go wrong, then evaluate probability and impact.
- Use that analysis to decide if the sponsor, market, and deal align with your risk tolerance.
Authenticity Trumps Polished Marketing
- Authenticity beats polish when building investor trust; real conversations convert more committed backers.
- Investors often commit to people they feel are genuine even without personal meetings.
