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In this episode, Casey Barber, founder of Rose Gold Wines, shares her journey from being a family nurse practitioner to creating one of the most beloved rosé brands in Texas.

After a fortuitous first taste of rosé in France, Casey transitioned from raising three children to navigating the complexities of the wine industry.

She discusses the initial challenges of production, marketing, and sales, all driven by her grassroots efforts and passion for Provence rosé.

With key support from mentors and investors, Rose Gold Wines expanded from local Dallas restaurants to distribution in 48 states and Canada.

Casey also highlights the importance of her partnerships, the launch of a new sparkling rosé, and her ongoing commitment to giving back to the community.

Timestamps:

00:00 The Journey Begins: From Cold Bottles to Eye Rolls

01:22 Building a Real Estate Empire: PAL and Partners

03:40 Introducing Casey Barber: The Queen of Rosé

04:20 Growing Up in Palestine, Texas

10:18 Discovering a Passion for Wine

17:11 Launching Rosé Gold: From Idea to Reality

25:27 Grassroots Marketing: Selling Rosé Gold

36:56 Importing Wine: The Logistics

38:00 Expanding Market Reach

40:07 Securing Distribution and Overcoming Challenges

42:21 Financial Strategies and Early Investments

44:43 Growth and Mentorship

48:45 National and International Expansion

53:07 Future Plans and New Ventures

54:39 Reflections and Personal Insights

01:03:19 C-Suite Closers: Quickfire Questions

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#240 "Europa ausHECKEN: Wie bringen unsere Nachbarländer vitale Hecken in die Land(wirt)schaft?”