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CMO Confidential

Joe Perello: Lessons Learned as the First Ever CMO of New York City

Apr 18, 2023
35:20
Episode 13 - Joe started his career in credit cards at MBNA where he launched the NFL Visa card. He was the VP of Marketing for the New York Yankees, worked on David Bowie’s business and then became New York City’s first ever CMO in 2003. He’s gone on to found a digital ad agency and most recently a creator marketing technology platform called PROPS, where he serves as the CEO Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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