Influencers Vs. Advocates - Building Brand Advocacy
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May 7, 2025
Explore the evolving landscape of brand advocacy versus influencer marketing. Discover how genuine advocates can enhance brand loyalty and drive impactful engagement. Learn about the rise of online platforms like Reddit in shaping consumer perceptions. Understand the significance of authenticity in brand communication and why building personal connections matters. Practical strategies to foster advocacy without superficial incentives are shared, alongside real-life success stories from brands that nailed word-of-mouth marketing. Get ready to rethink how influence works in the digital age!
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insights INSIGHT
Difference Between Influencers And Advocates
Influencers have large audiences but not all are deeply engaged or authentic.
Advocates genuinely love your brand and spread positive messages without payment.
volunteer_activism ADVICE
Encourage Genuine Advocacy
Encourage advocacy by personally responding and rewarding genuine online reviews.
Small tokens or merchandise only appeal to those already passionate about your brand.
insights INSIGHT
Authenticity Drives Engagement
Authenticity correlates strongly with content engagement and passionate audiences.
Fame without genuine interest often leads to superficial influence and disengagement.
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In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles dive headfirst into a topic that's reshaping the way brands grow online: creating brand advocates vs. hiring influencers. 💬 How do advocates impact GEO and SEO? 🤝 What makes a true brand advocate? 🧠 How do you build authentic loyalty that actually moves the needle? You'll learn why genuine, passionate brand fans are now more powerful than ever and how their voices cut through the cynicism surrounding traditional influencer marketing. From the rise of Reddit and forum-based recommendations, to the impact of AI-generated summaries and Generative Engine Optimisation (GEO), we explore why building trust and community beats buying attention every time. Expect plenty of insight, some dubious banter, and even a few host mishaps (including a missing Daniel edit!) that prove just how engaged our audience really is. Also covered: Micro-influencers, creators, and the blurry lines between fame and influence Practical strategies to encourage advocacy (without bribing people with mugs… or maybe with them) Real-life stories from Liz Earle Beauty and other brands who nailed word-of-mouth Why being a great friend might just be the best marketing strategy of all 👉 Whether you're growing a startup or managing a global brand, this episode will get you thinking differently about influence, advocacy, and how to win hearts - not just clicks. 🎧 Listen now and discover why your biggest brand win might be sitting quietly in your DMs. You'll find all links on TargetInternet.com Show notes: https://targetinternet.com/resources/infuencers-vs-advocates-building-brand-advocacy Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
The Digital Marketing Podcast