LinkedIn expert Viveka Von Rosen shares valuable tips for businesswomen over 50, emphasizing the importance of taking action, prioritizing internal shifts, and serving the needs of your audience on LinkedIn. Learn how to create a purpose-driven life beyond the boardroom and reignite your passion for success.
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Quick takeaways
Prioritize internal shifts before external actions when pivoting professionally on LinkedIn.
Always prioritize serving the needs of your audience on LinkedIn, focusing on engagement and authenticity.
Deep dives
Rebranding Your Professional Identity on LinkedIn
When pivoting professionally on LinkedIn, it is crucial to start with a mindset shift before making external changes. Taking a deep dive into your ideal customer profile and message alignment is essential. Before any profile adjustments, ensure an internal shift aligns with your external branding. This alignment is fundamental in resonating with your network and audience.
Revamping Your LinkedIn Profile
For a successful rebranding on LinkedIn, customize your URL to match your new brand direction for improved findability. Update your background image to reflect your new branding and attract attention. Tailor your headline to focus on your new audience's pain points and solutions. Utilize the featured section for new media and leverage creator mode for enhanced profile customization.
Crafting a Strategic Content Approach on LinkedIn
When adopting a new brand direction on LinkedIn, prioritize engagement through content strategy. Utilize polls for increased audience interaction and personalized engagement. Avoid automation and focus on quality over quantity for effective messaging. Implement personal, value-driven messages before making direct requests to build trust and avoid appearing spammy.
Building a Supportive Network on LinkedIn
To cultivate a supportive network on LinkedIn, refine your connections to include relevant and strategic contacts. Utilize existing connections to expand your network strategically. Personalize messages for effective outreach and focus on building trust and rapport before seeking referrals. Creating a quality network amplifies engagement and visibility on the platform.
Viveka Von Rosen, a LinkedIn expert and author, empowers businesswomen over 50 through speaking and training. She combines professional expertise with adventurous pursuits, inspiring transformative journeys in others.
Top 3 Value Bombs
1. Taking action is crucial to creating your desired lifestyle.
2. Make a pivot to prioritize internal shifts before external actions.
3. LinkedIn is not about you; it is about your audience, your buyers. Whether it is your profile, the content you share, or the messages you send, always prioritize serving the needs of your audience.
Visit and Unleash Your Legacy. Put an end to burnout. Reignite your passion. Exit the boardroom and start your purpose-driven life - Beyond The Dream Board
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