EE 406 - The Gym Equipment Empire Used by 75% of Premier League Teams - BLK BOX

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Greg Bradley, founder of BLK BOX, one of the leading gym equipment manufacturers in Europe.

Greg shares his journey from bootstrapping a startup with no engineering background to building a business that supplies some of the world’s top sports teams—including Irish Rugby and 75% of the Premier League clubs.

Greg opens up about the challenges of scaling a manufacturing business, the rollercoaster ride of COVID-19, and why he stepped away from the CEO role to focus on his strengths.

If you’re an entrepreneur looking for insights on brand-building, international expansion, and leadership, this episode is packed with value. 

🎧 Show Notes: In this episode, we cover:

🔥 From side hustle to global brand – How Greg built BLK BOX from scratch

🏋️‍♂️ Supplying the pros – Landing contracts with elite sports teams & gym chains

📉 The COVID challenge – Why it was a net negative for the business

💡 Lessons in leadership – Why Greg hired a CEO to replace himself

📈 Scaling manufacturing – Expanding operations without outside investment

🇺🇸 Cracking the U.S. market – BLK BOX’s next big move

🎯 The future of fitness – Hyrox, functional training, and what’s next

💬 "I didn’t bring investment in at the start because I feel sometimes money can suffocate creativity. My strength has always been being resourceful—turning lemons into lemonade." - Greg Bradley 

📌 Resources & Links:

🔗 BLK BOX – Greg’s company: https://www.blkboxfitness.com/

📖 Scaling Up – Business book recommendation

🏃‍♂️ Hyrox – The fitness race taking over: https://hyrox.com/

📱 Follow Greg Bradley on LinkedIn: https://www.linkedin.com/in/gregory-bradley-69610539/

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