232. 10 Years of Creativity, Inc. with Ed Catmull (Part 1)
Sep 21, 2023
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Ed Catmull, co-founder of Pixar, talks about his book Creativity, Inc. which delves into the collaborative and communicative process within Pixar. He shares insights on working with Steve Jobs and the transformation of Jobs' leadership. They discuss rules for presenting new ideas, the importance of candid communication, and the dynamics of group sizes for feedback and discussion.
The podcast highlights the importance of surrounding yourself with a diverse team that challenges and offers different perspectives in order to foster creative outcomes.
The podcast emphasizes the significance of creating an environment where individuals feel comfortable expressing their honest opinions and providing feedback that focuses on problem-finding rather than imposing solutions.
Deep dives
The Evolution of Steve Jobs' Leadership and Growth
In this podcast episode, the conversation revolves around the evolution of Steve Jobs' leadership and growth. The speaker discusses how Steve Jobs transformed from a visionary and iconic leader into someone capable of transforming Pixar, Disney, and Apple. The episode highlights the importance of being open to change and learning from mistakes. It also emphasizes the significance of surrounding yourself with a diverse team that challenges and offers different perspectives. The podcast delves into the role of the brain trust at Pixar, which fostered an environment of open communication and allowed for constructive criticism. It showcases the value of creating mechanisms that enable people to listen to each other, solve problems collaboratively, and ultimately achieve true inspiration.
The Power of Candid Communication and Feedback
Another key aspect discussed in the podcast is the power of candid communication and feedback within the creative process. The speaker emphasizes the importance of creating an environment where individuals feel comfortable expressing their honest opinions. The podcast highlights that being candid does not mean being harsh or negative, but rather expressing thoughts and suggestions openly and constructively. It emphasizes the significance of providing feedback that is focused on problem-finding, rather than imposing solutions. The podcast highlights the role of the brain trust at Pixar as a space where ideas are brainstormed, problems are identified, and discussions flow freely, leading to better outcomes and creative solutions.
The Dynamics of Effective Meetings and Decision Making
The podcast also explores the dynamics of effective meetings and decision-making processes. It highlights the need to keep power dynamics out of the room and create an environment where everyone listens to each other. The speaker discusses the importance of avoiding mandating solutions and instead fostering open dialogue and idea generation. The podcast introduces the concept of having a smaller core group for more complex or sensitive discussions, while still maintaining a larger group to encourage learning and exposure to productive collaboration. It emphasizes the significance of having mechanisms in place to ensure that discussions are focused on problem-solving rather than personal ego or power dynamics.
Creating a Culture of Continuous Learning and Adaptability
Lastly, the podcast emphasizes the importance of creating a culture of continuous learning and adaptability. It discusses the value of acknowledging and learning from mistakes rather than clinging to a specific idea or solution. The speaker shares insights into how Steve Jobs evolved as a leader and how he incorporated lessons learned from failures and external feedback. The episode highlights the benefits of being open to change, incorporating different perspectives, and embracing collaboration as a means of achieving successful outcomes. It showcases the significance of fostering an environment where individuals feel empowered to challenge ideas, contribute their unique insights, and collectively strive for excellence.
In today's episode, I have the absolute honor of having a conversation with Ed Catmull. He's the co-founder of Pixar. All of the hits that you think of when you think of Pixar's Studio and how it also went on to revolutionize Disney's Studio is the work of Ed Catmull and his immediate team. He's marking the 10th anniversary of a book he wrote called Creativity, Inc. which gives you a firsthand account of how people really work together and communicate together in order to produce brilliant creative outcomes. He also worked with Steve Jobs longer than any other person, more than 25 years in all, and saw the transformation of his leadership from a visionary iconoclast into someone capable of transforming not just Pixar, not just Disney, but also Apple. This is part one of a conversation that I've been looking forward to and enjoyed immensely.