The Best One Yet 💦 “The Fitness Pod” — Our 3 Best Fitness & Apparel Stories
Mar 14, 2025
Dive into the dynamic world of fitness with thrilling tales from the industry! Discover how Barry’s Bootcamp aims for a staggering $700M valuation while Vuori outpaces Lululemon, doubling its worth. Meanwhile, Nike faces a shocking stock drop, but Adidas rises to seize the moment. Explore the booming supplements market, now worth over $40 billion, and get insights into the latest trends in athleisure wear. A lively discussion perfect for fitness enthusiasts and business buffs alike!
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Barry's Bootcamp Valuation
- Barry's Bootcamp, a fitness studio, is trying to sell itself for $1 billion.
- Despite pandemic challenges, Barry's has expanded and seen revenue growth, indicating strength in the fitness industry.
Cult-Like Following
- Barry's Bootcamp's business model relies on creating a 'cult-like' following to drive high pricing power.
- This loyalty is essential for Barry's to succeed despite having fewer locations and higher prices than competitors like Planet Fitness.
Vuori's Success
- Vuori, an athleisure brand, achieved a $5.5 billion valuation, surpassing Under Armour's but smaller than Lululemon's.
- Despite the founder's self-proclaimed difficulty in raising money, Vuori has been profitable since its inception.