Identifying Market Gaps: The Key to Startup Success

Since it’s Spring Break (or you may just need a break from the insane news cycle), we whipped up 3 of our best pop-biz stories on the fitness industry from the last year:

#1. Barry’s Bootcamp tries to sell itself for $700M… Because nothing drives cash flow like a cult.

#2. Vuori is eating Lululemon’s leggings… And it’s now worth twice as much as Under Armour.

#3. Nike’s stock had its worst day in over 20 years… but Nike’s pain is Adidas’ gain.

Share this episode with your spotter, your trainer, or your buddy who’s decked out in head-to-toe Alo in Cabo (even though they’re just grabbing coffee).

We’ll be back with our usual daily show on Monday… just gotta hit the showers first.

And if you crave more business storytelling from us? Check out our weekly deepdive show: “The Best Idea Yet” — The untold origin stories of the products you’re obsessed with: Wondery.fm/TheBestIdeaYetLinks

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

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