Geoff Alexander joined Chicago-based Lettuce Entertain You Enterprises (LEYE) in 1993 and following his work on multiple concepts within LEYE’s portfolio, including he took over LEYE’s Asian concept, Wow Bao in 2009.

A pioneer in both technology and social media, Geoff redefined the fast-casual space by implementing mobile ordering, self-ordering kiosks, bicycle delivery, and nationwide shipping. Geoff has overseen Wow Bao’s inclusion into airports, major sports stadiums, university campuses, music venues, and grocers around the country that sell Wow Bao’s frozen retail line.  

Shortly after being named to both Nation’s Restaurant News’ Power List and Most Influential Restaurant CEOs in the country, Geoff changed the game in the restaurant industry once again by creating Wow Bao Now; launching more than 500 Wow Bao Dark / Virtual Kitchens in more than 400 cities in less than 18 months.