How to Turn Your YouTube Channel Into a $100,000+ Business (2024) - Jo Franco | 050

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Oct 25, 2024

Jo Franco, a self-made entrepreneur who turned her passion for travel into a booming business, shares invaluable insights. She discusses how to grow a YouTube channel using SEO and authentic storytelling. Jo reveals her strategy for successful cold outreach to secure brand deals and emphasizes the importance of diversifying income streams. She highlights the value of collaboration and building a supportive community around your brand. Jo also shares her experience in creating sustainable revenue and overcoming challenges in scaling a membership business.

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ADVICE

Optimize for Search

Understand how YouTube works as a search engine and how-to platform.
Create searchable videos by focusing on tangible knowledge and addressing user queries.

ANECDOTE

Language Learning Videos

Jo Franco's channel grew when she shifted to language learning videos.
These videos addressed specific user queries, leading to increased searchability and virality.

ANECDOTE

First Brand Deal

Jo Franco secured her first brand deal with Skyscanner through cold emailing the CEO via LinkedIn.
This led to creating videos based on blog content, demonstrating early monetization strategies.

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In this episode, I sit down with Jo Franco, a self-made entrepreneur who has transformed her passion for travel and languages into a successful business venture.

With extensive experience in navigating the complexities of content creation, Jo offers her well-developed strategies for expanding on YouTube, ways to escape the limitations of sponsorships to achieve genuine financial growth, and her effective cold outreach approach.

Whether you are an emerging creator or looking to enhance your existing business, Jo's practical guide to success in the creator economy is sure to provide valuable insights.

Timestamps:
00:00 Introduction
00:57 How to Grow Your YouTube Channel Fast
04:31 Best Strategies for Creators to Stand Out in 2024
08:42 How to Build a Sustainable Creator Business That Lasts
09:45 How to Write Cold Emails to Brands and Get Sponsorships
13:45 Proven Ways to Diversify Your Income as a Content Creator
15:56 How to Scale Your Creator Business by Building a Team
19:02 The Truth About Working with Netflix as a Creator and Why It Wasn’t Right for Jo Franco
21:10 How to Create a Successful Membership Business for Creators
28:34 Top Tips for Beginner Creators to Start a Successful Career
29:14 How to Delegate Tasks and Scale Your Creator Business
30:23 The Power of Collaboration for Growing Your Audience
32:22 Why You Should Stop Creating Content Just for Views
34:15 Jo Franco’s Current Business Model
42:48 How to Overcome Bottlenecks in Scaling a Membership Business
44:39 How to Build Consistent Revenue Streams as a Creator
51:06 Why Focusing on Your Strengths Is Key to Growing as a Creator
53:39 Closing Thoughts

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Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
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Website: https://nathanbarry.com/

Follow Jo:
Instagram - https://www.instagram.com/jo_franco/
X - https://twitter.com/jofranco/
TikTok: https://www.tiktok.com/@jo_franco/
Website: https://jofranco.world/

Featured in this episode:
Kit (formerly ConvertKit) - https://kit.com/
YouTube - https://www.youtube.com/
World's Most Amazing Vacation Rentals (Netflix show) - https://www.netflix.com/
Skyscanner - https://www.skyscanner.com/
WordPress - https://wordpress.org/
Jo Club - https://joclub.world/

Highlights:
02:25 YouTube Content Strategy
07:20 The Pace of Repetition/Learning
10:20 Effective Cold Outreach
15:50 Being a Solopreneur
29:31 Delegating
31:37 Creators Pitching Opportunities
45:16 Staying Focused to Scale