360. Mastering the Business Behind Your Videos: Strategies for Success with Alyssa Houseknecht

Nov 20, 2023

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In this episode, we talk with Alyssa Houseknecht, a seasoned commercial filmmaker, to explore the delicate balance between creativity and business acumen in the world of commercial filmmaking. Join us as we delve into effective strategies for pricing, client acquisition, and enhancing your business's overall impact.

Key Takeaways

You'll learn effective strategies for appropriately pricing your work, ensuring you're compensated for your skills and effort.
Discover the secrets to attracting and securing better clients, elevating the quality of your portfolio.
Gain insights on broadening the impact of your video business, making a mark in the industry, and fostering meaningful connections.

About Alyssa Houseknecht

Lyss is CEO and Creative Director of her boutique agency, Confidante Co. where she specializes in brand strategy. She helps influential entrepreneurs design Confident Brands–because design is more than things just looking “pretty.” Using her 7-step framework, Alyssa has proven that a Confident Brand will create impact and income. Lyss is used to being on stage or in front of a microphone as she is a trained vocalist and actress. These days, she uses those skills to present practical information dynamically.

She has been featured on global summits like Monetize Your Genius, top-rated podcasts like Real Personal Branding Podcast, and featured as a guest masterclass teacher for Pinegate Road, Forever Friday, among others.

For years, Lyss was a brand designer at a successful multi-million dollar company in New York. Feeling stifled, she left the corporate agency world in pursuit of freedom. Nowadays you’ll find her consulting with top entrepreneurs, speaking at summits, and looking for the next great place to travel. As she enjoys living and working nomadically... and trying out a negroni in every new place she visits.

In This Episode

[00:00] Welcome to the show!
[05:35] Meet Alyssa Houseknecht
[08:04] Working with agencies
[11:46] Conquering cold outreach
[21:40] Staying consistent
[25:34] Marketing case study
[29:36] Marketing with video
[34:29] Freelance vs Business Owner
[43:13] The importance of mindset
[45:36] Connect with Alyssa
[46:20] Outro

Quotes

"It's not just about shooting videos; it's about crafting a narrative that aligns with your business vision."

"When you understand your worth, you set a standard in the industry."

"The right clients don't just bring you business; they bring you joy and a sense of achievement."

"Your impact extends beyond the screen; it's the value you bring into every project."