Cohere Podcast
Building Communities with Purpose and Integrity with Carrie Melissa Jones
Jun 13, 2021
Carrie Melissa Jones, author and community strategist, shares her insights on community research, the process of writing 'Building Brand Communities,' the importance of belonging in community, and the challenges of leadership in community building.
37:43
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Quick takeaways
- Carrie's research highlights the potential positive impact of asynchronous, low-key media interactions for individuals in minority groups within diverse teams.
- Carrie emphasizes the importance of governance in establishing clear processes, structures, and accountability to empower community members and unify organizations while avoiding exclusivity.
Deep dives
Carrie's Journey into Community Building
Carrie Melissa Jones stumbled into community building as a profession after spending years in online communities. Having experienced the impact and value of these communities in her own life, she became passionate about helping organizations harness the power of community building. Carrie's journey includes founding and managing CMX Media, which contributed to the professionalization of community management. It also led her to realize the need for personal and professional growth and the importance of refreshing skills.
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