3min chapter

Cohere Podcast cover image

Building Communities with Purpose and Integrity with Carrie Melissa Jones

Cohere Podcast

CHAPTER

The Process of Writing 'Building Brand Communities'

This chapter explores the process of writing the book 'Building Brand Communities' and how the authors collaborated with co-author Charles Vogel. They discuss the inspiration for the book, their work with the American Medical Association, and the negotiation process for writing the book.

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